Are you creating crappy looking pins? Like no matter what you do, you can’t seem to nail a decent looking pin. Don’t fret. You aren’t alone. These tips will completely change how you approach your Pinterest pin design. Ready?
Here’s your simple guide to creating the perfect pin for Pinterest (using Canva)
If you haven’t already, go ahead and sign up for a free Canva account. Once you’re logged in, you’ll see an option to upgrade to Canva pro. If this is your first time using Canva, you’ll receive the opportunity for a free 30-day trial. Go ahead and sign up for that so you can make the best use and see all the features Canva has to offer. If this is your first time using Canva, go ahead and search for a mood board template. Once you have that, go ahead and create a mood board for your business. Or decide right now, which 2-3 colors you’ll be using for this pin. If you already know that you will sign up for the Canva’s pro plan, go ahead and use their branding features to add your brand colors and upload your fonts of choice. This will make it easier when you’re creating Pinterest templates and any other templates.
Let the fun begin!
First, decide on what size template you’ll use. I recommend using one of the following sizes:
These follow Pinterest best practices
Once you have your blank template ready with your desired size- now it’s time to choose whether you will use one of Canvas pre-made templates, your own purchased templates, or design one from scratch? Let’s say you want to design one from scratch:
Here are my best tips to create the perfect pin on Pinterest:
First, you need to understand some simple Pinterest pin design basics. Choose the overall ‘feel’ you want for your pin. Will it be airy & clean or loud & busy? What format do you want to use?
These are some of the most popular ones:
1) The Attention Grabber (words, headline,#’s, shapes)
This design focuses on keywords, numbers, or catchy phrases. (Think click-bait but instead its legit LOL) This format is most effective with a clean, clear, legible print font. Adding numbers to this format, such as # ways to ___ is a great way to entice readers to click.
2) The Topper
This design is exactly as it sounds. The bulk of your text is on ‘the top’ of the pin (with the image on the bottom)
3) The CTA
This is the ‘Call to action.’ The main (& perhaps only) focus of this pin design is to get readers to do whatever it is you want them to do. Maybe you want to grow your subscribers. Then you’d showcase an opt-in freebie on this pin to drive traffic to your landing page. Or perhaps you want to make a sale. Then naturally, you’d lead readers to ‘click here to read more’ and send them over to your affiliate packed post or online shop.
4) The Collage
If you want to showcase many visuals at once, this is how it is done. A collage allows you to tastefully and intentionally display your images.
5) White Space
This design uses ‘white space’ to its advantage. And can be done in several ways. You can use flat lay stock photos that have a lot of white space, or you can opt to leave your background clear of an image and use simple elements to enhance your pin.
6) The Frame
This is where you use shapes in Canva to create ‘frames’ around your pictures or entire pin. When you use this design, it immediately gives you pins a clean, modern, minimalist look.
7) The Gradient
This is such a fun way to enhance your pins. And there are even free ‘gradients’ you can use right within Canva!
8) The Overlay
This is where you’ll completely cover (‘overlay’) your image/pin. This overlay can be one of your brand colors. It’s an easy way to give your pins a branded, cohesive look.
Now, there you have it! You’re on your way to quickly create eye-catching pins that increase views.
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